Software studio

We build simple software for industries stuck on spreadsheets.

Woolf Labs finds the workflows that still run on manual process and CSV files, and turns them into focused software the people already doing the work can actually use.

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Approach

Every product we build gets measured against the same three things.

Simple

No feature gets added because it's possible. It gets added because the person doing the job actually needs it.

Embedded

We build inside the industry, not next to it. Workflows come from the people running them, not a generic template.

Built for the operator

Not the technical team, not the analyst. The non-technical person running the business day to day.

Products

Woolf Labs PMB

Live product

A white labeled platform for private money brokers: lead scoring, borrower intake, lender outreach, and pipeline management, built for brokers who aren't technical and don't want to be.

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Echo's Execution Engine

Live product

A copy and content platform for coaches. Generates emails and social content in each student's own voice, pulled from their real stories and offers instead of generic AI output, and translates Meta Ads performance into sales metrics like show rate and cost per booked call so students act on their numbers instead of guessing.

ConWatch

Coming soon

A nationwide radar for anime, comic, gaming, renfaire, and pop-culture conventions. Pulls every con in the country onto one live map so people stop piecing it together across a dozen sites and Facebook groups.

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